SEO Strategist
Position Summary
Foundation Software, a rapidly growing, national provider of construction software, currently seeks a full-time SEO Marketing Strategist that will leverage a variety of approaches to expand impression share & CTR, research keyword opportunities and make technical improvements to our family of companies. The ideal candidate will be a team-oriented go-getter that brings a positive attitude to the workplace.
With start-up like growth and tackling exciting challenges every day, working at Foundation means working with leaders in the construction software space. We're looking for YOU to join our team, a proven SEO that understands content strategy and driving measurable results. Reporting to the Director of Marketing you will play a pivotal role in expanding SEO related strategies to our family of companies.
What's great about working for Foundation? Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. How would you like to work for a company that offers manicures and pedicures in the office? We do! How about house cleaning, gas cards, laundry services, and monthly happy hour - we offer all this and more!
At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also a few comforts of home, there is a full kitchen, free coffee, soft drinks, and snacks.
Other employee perks include tickets to Cleveland sporting events, a variety of lunch and learns, and various employee-appreciation events throughout the year. Benefits include paid vacation, paid holidays, 401(k) with match, and tuition reimbursement, plus medical, eye and dental.
Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 16-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.
Let's start your future at Foundation!
Foundation Software is an Equal Opportunity Employer.
Essential Functions and Responsibilities:
- Develop and execute core SEO strategies that drive traffic and ROI to our websites
- Constantly evaluate and ensure that SEO optimizations are applied to all websites and actively work with web team to ensure SEO best practices are properly implemented on developed code
- On-going website and competitor analysis to improve organic positions
- Diving into keyword research and make recommendations on content opportunities with the content team
- Driving recommendations to improve audience journey and website conversion rate
- Create and execute monthly recommendations, creating quarterly roadmap and being able to show what results came from those implemented strategies
- Recommend and execute adjustments to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Analyze backlink profiles against competitors, create strategies for linkbuilding campaigns to increase brand recognition and authority
- Remain current with SEO, search engine, social media, and digital marketing industry trends and developments, researching and implementing SEO recommendations
- Manage content changes that are happening on the family of companies' websites
- Keyword research to help with paid strategies
- Collaboratively work with the marketing and sales teams to achieve goals
Required Skills and Experience:
- Bachelor's degree or equivalent professional experience
- 2 to 4 years of SEO (or content) strategy experience, execution is key
- Understanding of organic channel growth and what it will take to spark that growth
- Familiarity with Wordpress and the ability to make changes within the CMS (Content and Technical SEO changes)
- Experience with Google Search Console, Google Analytics - certification preferred
- Basic knowledge of HTML & CSS
- Knowledge of SEO- related software (Ahrefs, SEMrush, Clear Scope, etc.)
- Understanding of AdWords and ability to work hand-in-hand with PPC specialist
- Proven methodology regarding keyword research, on and off-page optimization and testing
- Understanding funnel-based strategies, and build conversion-focused user journeys around a website architecture
- Being able to balance priorities for both short and long-term projects
- Drive a strategy home, execution is key with the ability to work on more than one project at once
- Solid writing skills a must
- Past agency-driven work a plus but not required
- Open minded to take constructive feedback
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.