OCIP: Alumni Marketing Intern

JOB TITLE:                                           

Alumni Marketing Intern

DEPARTMENT:                                 

Alumni Affairs

COLLEGE/DIVISION:                                       

Advancement

JOB DESCRIPTION:                          

The Alumni Marketing Intern will assist the Office of Advancement, specifically supporting the Alumni Affairs and Advancement Marketing team, with social media management for the Cleveland State University Alumni Association, Young Alumni Council, and student alumni association social media channels. Responsibilities include, but are not limited, to: scheduling, planning, content generation, and analytics reporting to successfully accomplish marketing and communications goals of the Alumni Affairs department in coordination with the CSU Alumni Association, and to amplify important alumni messaging and digital reach.

Responsibilities will include but are not limited to:

·        Social media audit to identify all CSU Alumni Association, Young Alumni Council, and 1964 Society social media channels and reach

·        Development of content calendars for various social channels

·        Content creation, including copy, graphics, and video in collaboration with student videographer and Advancement staff

·        Scheduling content for publication in Sprout Social

·        Weekly, monthly, and quarterly reporting

·        Time permitting, will assist in writing articles for the CSU Alumni Association and CSU Foundation websites

·        Will perform other communications/web related assignments as needed and assigned

JOB QUALIFICATIONS/REQUIREMENTS:

·        Graduating no earlier than May 2023, with preference given to those with junior and senior status

·        Interested in pursuing a career in social media marketing or digital marketing

·        Majoring in marketing, communication, journalism or a related field

·        Professional or classroom experience using various social media platforms, social media management tools, and analytics, with preference given to candidates familiar with Sprout Social

·        Excellent verbal and written communication skills

·        Able to work 20 hours per week

·        Must display high degree of professionalism

·        Should possess initiative and ability to develop and execute new ideas

·        Must maintain sensitive and confidential information

·        Proficient use of Windows software

·        Must be able to manage and prioritize a diversified workload

·        Cumulative GPA 3.0 or above

·        THIS POSITION IS AN ON-CAMPUS INTERNSHIP THAT REQUIRES YOU TO ENROLL IN CSC 291, A 1-CREDIT HOUR BLACKBOARD COURSE. DO NOT APPLY FOR THIS POSITION IF YOU ARE UNABLE TO ENROLL IN THAT COURSE!

LEARNING OBJECTIVES:                

1.      Exposure to best practices for social media management, including strategy, planning, developing and adapting content for various social media platforms, and analytics.

2.      Intern will learn to develop and execute ideas; improve and refine written communication skills, paying attention to detail (grammar, punctuation, etc.); and learn to work autonomously and take initiative.

3.      Project management—developing plans and managing various social media platforms in an advancement office.

4.      Communication skills/external relations—working with partners, alumni, and staff to generate social media content.

5.      Analysis of social media metrics and trends to measure reach and impact.

WORK SCHEDULE:                          

Monday-Friday between 9am-5pm. Schedule and hours to be determined. Some evening/after-hours and weekend events may be required.

REQUIRED DOCUMENTS:            

·        Resumé

·        Cover Letter, including experience with social media marketing and management, and schedule of availability

·        Writing sample

·        Unofficial Transcript